YOU ARE WHAT YOU LIVE
YOUR PERSONAL BRAND IS DETERMINED BY BEHAVIOUR NOT WORDS – ...
YOUR PERSONAL BRAND IS DETERMINED BY BEHAVIOUR NOT WORDS – ...
YOU CAN REALISE BUT NOT MANUFACTURE A PERSONAL BRAND – ...
THE QUESTION IS – CAN YOU DO IT BETTER? – ...
THE FACT IS – YOU RARELY KNOW WHAT THE TRUTH ...
MANY FACTORS IMPACT OF OUR PERCEPTION OF MOST THINGS – ...
MARKETERS CAN ALSO LEARN FROM BENJAMIN DISRAELI – 3 OBSERVATIONS Plato ...
SIX PRINCIPLES OF PERSUASIVE MARKETING ARE OPEN TO ALL – ...
SIX PRINCIPLES OF PERSUASIVE MARKETING ARE OPEN TO ALL – ...
TRADITIONAL BEHAVIOUR IN COMMUNICATION WILL BURN CASH Traditions are good in ...
BUT POSSIBLY NOT FAST ENOUGH – 3 OBSERVATIONS Around the world ...
REPUTATION MANAGEMENT IS BULLSHIT – 3 OBSERVATIONS The fact that so ...
DIRECT MARKETING AND CUSTOMER RELATIONDHIP MANAGEMENT – 3 OBSERVATIONS Some of ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....