YOU CAN REALISE BUT NOT MANUFACTURE A PERSONAL BRAND – 3 OBSERVATIONS I often talk about creating a personal brand. While it is possible to create a corporate or product brand, it is much more difficult to create a personal brand. Certainly it is not possible to manufacture a personal brand in the way that […]

YOU CAN REALISE BUT NOT MANUFACTURE A PERSONAL BRAND – 3 OBSERVATIONS I often talk about creating a personal brand. While it is possible to create a corporate or product brand, it is much more difficult to create a personal brand. Certainly it is not possible to manufacture a personal brand in the way that it might be possible to manufacture a product brand. It is in this regard that personal branding is so different to product and corporate branding. A product or corporate brand can be built from scratch and around a vision, a set of values, a preferred personality and with a specific positioning in mind. Indeed, a product or corporate brand can – and should – be built to address the market it aims to serve. While consideration certainly needs to be given to the capacity of the key players to deliver, the brand can be manufactured.…