you are already communicating your brand

THE QUESTION IS – CAN YOU DO IT BETTER? – 3 OBSERVATIONS The fact is, we all have a personal brand, and we are communicating it every time we interact with another human being. Every time we interact with someone, we impact on their perception of us. Effective personal branding occurs when we embrace the […]

THE QUESTION IS – CAN YOU DO IT BETTER? – 3 OBSERVATIONS The fact is, we all have a personal brand, and we are communicating it every time we interact with another human being. Every time we interact with someone, we impact on their perception of us. Effective personal branding occurs when we embrace the importance of: defining who the preferred audience is defining what we want to communicate managing the communication process It is naïve and unproductive to believe that we can develop a personal brand that appeals equally to all people. Indeed, there is a school of thought that suggests that until you are actively disliked by a segment of the population – you have not developed an optimal personal brand. As with corporate branding, it is important to identify the primary target market, and refine the brand to the demands of that market. It is very difficult…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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