$109 billion – the value of the Google brand
build value into your business by building value into your ...
build value into your business by building value into your ...
be wary of celebrity endorsement This is the first of ...
look for relevant celebrities This is the second of five thoughts ...
choose your celebrity carefully This is the third of five thoughts ...
consider age before you consider celebrity This is the fourth of ...
make sure that your celebrity endorser uses the product This is ...
don’t make brand awareness your number one goal This is the ...
build your b2b brand with high quality content This is the ...
do not rely on the second chance you will not ...
build an authentic brand and reflect it in your marketing This ...
build a brand and a culture around values This is the ...
pay much more attention to the visual aspects of your ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....