$109 billion – the value of the Google brand

Friday, January 19, 2018

build value into your business by building value into your ...

51% say celebrity endorsements make no difference

Monday, January 22, 2018

be wary of celebrity endorsement This is the first of ...

75% market share with celebrity endorsement

Tuesday, January 23, 2018

look for relevant celebrities This is the second of five thoughts ...

55% negatively impacted by bad boy celebrities

Wednesday, January 24, 2018

choose your celebrity carefully This is the third of five thoughts ...

16% impact at 15 and 2% impact at 65 years of age

Thursday, January 25, 2018

consider age before you consider celebrity This is the fourth of ...

36% of consumers relate to celebrity walking the talk

Friday, January 26, 2018

make sure that your celebrity endorser uses the product This is ...

89% of B2B marketers say brand awareness is their number one goal

Monday, January 29, 2018

don’t make brand awareness your number one goal This is the ...

72% of B2B marketers say content is more effective than advertising

Tuesday, January 30, 2018

build your b2b brand with high quality content This is the ...

48% say the brand is established with the first purchase

Wednesday, January 31, 2018

do not rely on the second chance you will not ...

80% of B2B purchasers seek authenticity

Thursday, February 1, 2018

build an authentic brand and reflect it in your marketing This ...

64% of B2B purchasers seek out shared values

Friday, February 2, 2018

build a brand and a culture around values This is the ...

90% of information sent to the brain is visual

Monday, February 5, 2018

pay much more attention to the visual aspects of your ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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