who is listening
and who do you want to listen – 3 recommendations Identifying ...
and who do you want to listen – 3 recommendations Identifying ...
the product is more important than most think – 6 ...
it beats telling me – any day – 6 recommendations Anyone ...
rubbish – brand loyalty is alive and well – 6 ...
and - your personal brand impacts your business – 6 ...
service remains one of the most viable competitive advantages – ...
trust can be a powerful sca if you earn it ...
ethics are a potentially powerful competitive advantage – 6 recommendations Ethics ...
in other words – rise above mediocrity – 6 recommendations To ...
product lifecycles are getting shorter and shorter – 6 recommendations Product ...
price is not all about discounting – 6 options Australian businesses ...
the old ways of looking at communication are just too ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....