learn from the greats
excellence can be a competitive advantage I have sat through many ...
excellence can be a competitive advantage I have sat through many ...
like many cancers mediocrity does a great deal of damage ...
price is more complex than many might think Apple is well ...
the destruction of margins by big business I have decided to ...
marketing is about behaviour so persuasion is essential I have often ...
if communication does not persuade, it is wasted You only have ...
people are important in b2c and b2b Steve Jobs taught marketers ...
no – ignoring personal branding is naïve!! I have had a ...
compete in a world where every business can be more ...
it is important – but it is nothing more than ...
learning from the greats I have sat through many a strategic ...
like many cancers, mediocrity does a great deal of damage ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....