no – ignoring personal branding is naïve!! I have had a number of people suggest to me that personal branding is, at best, a secondary issue. There are, however, a number of reasons why it is a primary issue: Everyone has one Perception is everything Personal brands make corporate brands Even if you have put […]

no – ignoring personal branding is naïve!! I have had a number of people suggest to me that personal branding is, at best, a secondary issue. There are, however, a number of reasons why it is a primary issue: Everyone has one Perception is everything Personal brands make corporate brands Even if you have put no effort into it – you have a personal brand. A brand is a summary of the expectations the primary target market has of a product. Well, the facts are: You are a product You interact with people You impact on their expectations of you You already have a personal brand. The only difference, in this respect, between you and, say, David Beckham is that he (or possibly Victoria) manages his brand. He controls how he is perceived. You have never judged anyone on the basis of reality, and no one has ever judged you…