91% of emotional connections are positive
make consumers feel you care Brand loyalty is an emotional response. ...
make consumers feel you care Brand loyalty is an emotional response. ...
Human beings tend to make a decision about whether they ...
complete the online sales process Just as sales are always more ...
embrace omnichannel marketing There is a lot of talk these days ...
look for opportunities in the census data The 2016 census cost ...
beware fallacies we take for granted The 2016 census cost the ...
understand the factors behind the changes The 2016 census cost the ...
While arrogance is less appealing, few things are more appealing ...
consider what the numbers are not telling you The 2016 census ...
it is never that simple The 2016 census cost the Australian ...
there are things much more important than price A survey of ...
understand the variables affecting the perception of a price I am ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....