forget digital communication
AND WHILE YOU ARE AT IT – FORGET DIGITAL AGENCIES ...
AND WHILE YOU ARE AT IT – FORGET DIGITAL AGENCIES ...
BEYOND ADVERTISING, PR AND DIRECT MARKETING – 3 OBSERVATIONS Say marketing ...
TRADITIONAL BEHAVIOUR IN COMMUNICATION WILL BURN CASH Traditions are good in ...
EVEN WHERE YOU HAVE THE BUDGET – TELEVISION SHOULD NOT ...
MAGAZINES ARE HANGING ON – BUT ONLY JUST – 3 ...
EVEN ONLINE ADVERTISING IS UNDER ATTACK – 3 OBSERVATIONS It will ...
THE MEDIA OPTIONS AVAILABLE TO BUSINESS ARE MORE THAN MANY ...
THERE IS MORE TO MEDIA THAN ADVERTISING – 3 OBSERVATIONS With ...
a bigger audience but the same principle – 3 recommendations There ...
at least until you have defined your strategy – 3 ...
control what you can control and do it well – ...
listening on social media beats talking every day – 3 ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....