listening on social media beats talking every day – 3 recommendations Social media is so often seen as an avenue for talking with – or should I say AT people. Even where there is engagement, that engagement is so often superficial. I have already written about how this is approach is contrary inconsistent with the […]

listening on social media beats talking every day – 3 recommendations Social media is so often seen as an avenue for talking with – or should I say AT people. Even where there is engagement, that engagement is so often superficial. I have already written about how this is approach is contrary inconsistent with the major opportunity for using social media to develop relationships. It also flies in the face to the enormous opportunity that exists to use social media as a learning too – indeed, a research tool. In building relationships and in treating the laptop, desk top, tablet or mobile phone as the online equivalent of a coffee table, bar or restaurant table – with a view to developing relationships – is critical. There is also real potential for using social media to: Gathering feedback on a business, its products and service. Researching new products, services and marketing…