don’t use social media

at least until you have defined your strategy – 3 recommendations There seems to be a widely held belief that having a social media presence is a good thing. This is not necessarily the case. Having a social media presence can be a good thing – but it is not necessarily a good thing. Very […]

at least until you have defined your strategy – 3 recommendations There seems to be a widely held belief that having a social media presence is a good thing. This is not necessarily the case. Having a social media presence can be a good thing – but it is not necessarily a good thing. Very often, a social media presence contributes nothing to an individual or organisation. In some cases, it does a great deal of damage. When an organisation has no profile, or a low profile, the worse that can be said is that few people are engaging with them, and few people know enough to buy from them. There remains a great deal of potential. When an individual or organisation has a high profile, and the image communicated is not attractive to the audience, the worst that can be said is that a great deal of damage is…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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