newspapers are all but dead

MAGAZINES ARE HANGING ON – BUT ONLY JUST – 3 OBSERVATIONS I have not read the West Australian newspaper in my home state for 20 years.  I cannot see a single reason why I would waste my time, or reward the appalling standard of journalism, by purchasing a publication that thinks it is the government […]

MAGAZINES ARE HANGING ON – BUT ONLY JUST – 3 OBSERVATIONS I have not read the West Australian newspaper in my home state for 20 years.  I cannot see a single reason why I would waste my time, or reward the appalling standard of journalism, by purchasing a publication that thinks it is the government of the state. So, that is my bias out of the way. Every morning I read the Financial Review online. I also read WA Today online. Like 60% of white-collar people in Australia, I get the majority of my news online. I even have ABC News 24 streaming live in the background in my office. This, in part, explains the 18% per annum decline in newspaper advertising in Australia over the last 12 months. I would argue that while television advertising is dying, newspaper advertising is all but dead. Indeed, the only things keeping it…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE