SIX PRINCIPLES OF PERSUASIVE MARKETING ARE OPEN TO ALL – 3 OBSERVATIONS Many marketers rely heavily on their strategies of repetition – with the principle being, if the consumer sees an advertisement often enough, they will internalise the message and behave accordingly. Such a strategy is in the best interests of advertising and media agencies […]

SIX PRINCIPLES OF PERSUASIVE MARKETING ARE OPEN TO ALL – 3 OBSERVATIONS Many marketers rely heavily on their strategies of repetition – with the principle being, if the consumer sees an advertisement often enough, they will internalise the message and behave accordingly. Such a strategy is in the best interests of advertising and media agencies – but it is very often not in the best interests of a client wanting to maximise return on investment. Of the widely recognised 6 tools for persuading consumers cost effectively, three of the more interesting and potentially effective are: commitment liking scarcity All three of these tools, if used optimally, can help to drive down the cost of marketing and reliance on advertising. They can also help to make advertising and advertising messages more effective. Commitment is all about making consumers feel that they are part of your community, and selling by involvement. This…