you don’t control what you think

MANY FACTORS IMPACT OF OUR PERCEPTION OF MOST THINGS – 3 OBSERVATIONS It is very tempting to get into a discussion of free will – or, more specifically, the extent to which any individual truly has free will. Suffice to say here that most philosophers now agree that the degree of free will humans have […]

MANY FACTORS IMPACT OF OUR PERCEPTION OF MOST THINGS – 3 OBSERVATIONS It is very tempting to get into a discussion of free will – or, more specifically, the extent to which any individual truly has free will. Suffice to say here that most philosophers now agree that the degree of free will humans have is not limitless and could, indeed, be very limited. Certainly, our free will is greatly impacted by: Nature – what we are born with Nurture – what our upbringing instils in us Recognising the debate around free will, it is none the less evident that our perceptions are not entirely freely determined or developed. Our perceptions are influenced by a wide range of factors – many of which we do not control or have much input into. There is little doubt, given the impact of nature and nurture, that we have little, if any, control…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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