MARKETERS CAN LEARN FROM PLATO

MARKETERS CAN ALSO LEARN FROM BENJAMIN DISRAELI – 3 OBSERVATIONS Plato left us with many great lessons, perhaps the greatest of which was – ‘know thyself’. Building on this theme centuries later, British Prime Minister Benjamin Disraeli noted ‘know thine enemy’. I said many centuries after this – ‘know thy audience’. Curiously, these quotes, while…

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