FIVE STRATEGIES FOR BUILDING A BRAND WITHOUT ADVERTISING.
FIVE STRATEGIES FOR IDENTIFYING YOUR OPTIMUM PERSONAL BRAND.
Audience and targets. Function and objectives. Mission and vision. Values and personality. Capabilities and positioning. CUSTOMER-CENTRIC MARKETING To be ethical, marketing and business ...
FIVE STRATEGIES FOR IDENTIFYING THE OPTIMUM BRAND.
Bring the customer to life. Identify a sustainable point of difference. Create brand–customer alignment. Define the brand DNA. Document a brand ...
FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM CUSTOMER EXPERIENCE.
The touchpoints. Be remarkable Manage emotions. Create insiders Personalisation CUSTOMER-CENTRIC MARKETING To be ethical, marketing and business more generally must be customer-centric. There ...
FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM PRICING STRATEGY
Supply and demand. Selling and buying. Outputs and inputs. Context and anchors. Psychology and behaviour. CUSTOMER-CENTRIC MARKETING To be ethical, marketing must be ...
FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM PRODUCT
Co-creation. Balance. Differentiation. Continuous improvement. Add value. CUSTOMER-CENTRIC MARKETING To be ethical, marketing must be customer-centric. For a business to be ethical, the ...
FIVE STRATEGIES FOR LEVERAGING THE OPTIMUM TARGET MARKET
Review the priorities. Segment the market. Understand the market. Identify the opportunities. Review the mindset. CUSTOMER-CENTRIC MARKETING To be ethical, marketing must be ...
FIVE STRATEGIES FOR MAXIMISING REFERRAL RATES.
Be remarkable. Establish trust. Engage customers. Ask the question. Offer incentives. PHILOSOPHY Referrals are not only central to maximising the lifetime value of ...
FIVE STRATEGIES FOR MAXIMISING REPEAT BUSINESS RATES.
Exceed Expectations. Develop family. Brand identification. Reinforce satisfaction. Offer incentives. PHILOSOPHY Maximising repeat business rates is not only central to maximising the lifetime ...