five strategies for identifying your optimum personal brand.

  Audience and targets. Function and objectives. Mission and vision. Values and personality. Capabilities and positioning.   CUSTOMER-CENTRIC MARKETING To be ethical, marketing and business must generally be customer-centric. There are few things less ethical than trying to shove a product – that is not wanted or needed – down the throat of an unsuspecting […]

  Audience and targets. Function and objectives. Mission and vision. Values and personality. Capabilities and positioning.   CUSTOMER-CENTRIC MARKETING To be ethical, marketing and business must generally be customer-centric. There are few things less ethical than trying to shove a product – that is not wanted or needed – down the throat of an unsuspecting consumer. To maximise profitability and performance more generally, business and marketing need to be customer-centric. Customer-centric marketing is the key to maximising sales, margins, the average sale per customer, repeat business rates and referral rates. Like it or not, everyone has a personal brand. Like it or not, you have a personal brand. Like it or not, your personal brand directly and daily impacts your progression towards your objectives, and a customer-centric personal brand can drive performance. PERSONAL BRANDING Few aspects of marketing have garnered the attention given to personal branding. This has been driven…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE