great marketers in 2022 – understand the factors driving consumer behaviour

When identifying the target markets for a product or brand, it is important to know what factors influence the behaviour of potential markets. It would be folly to target any market without first understanding potential influencers of people’s behaviour within that market. For example, there is little point in trying to market premium cuts of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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