Myth five – consumers are essentially rational
2.81% increase in conversions from 1 cent decrease in price There is absolutely nothing new in research that ...
Myth four – Australia is a Christian nation
50% of urban Australians identify as Christian If you have ever heard politicians saying the Lord’s Prayer at ...
Myth three – social media is for young people
69% of people 50 – 64 use social media I still hear senior business-people suggesting that older people ...
Myth two – people buy according to taste
41% of people can identify Coke In many taste tests, subjects prefer Pepsi over Coke. Some studies suggest ...
Myth one – Australia is a nation of families
24.5% of Australians live alone There is a myth, commonly perpetuated by politicians that Australia and many other ...
Look beyond advertising
54.9% of this expenditure in 2019 will be online. It is estimated that in 2019, expenditure on advertising ...
Stop talking at people
9% writing, 16% reading, 30% speaking, and 45% listening Research into communication found that ‘many of us spend 70 ...
Focus – less is always more
85% of my time and money on the top three priorities In his article ‘The Power of Focus ...
Avoid intruding on your prospects
US$4.52 billion in Q1 of 2019 Netflix was founded in 1997, and is now one of the largest ...
Be authentic
91% of customers seek honesty about products and services Consider the following findings from recent research: 91% of customers ...
prioritise the essence of your brand
23% increase in revenue through effective branding Recent research suggests that consistent branding across all channels can deliver ...
recruit prospects cost effectively
738 million euro and no advertising budget Recruiting qualified prospects usually involves advertising or, more broadly, promotion. While ...