myth four – australia is a christian nation

50% of urban Australians identify as Christian If you have ever heard politicians saying the Lord’s Prayer at the beginning of Parliament, you could be forgiven for thinking that Australia is a Christian nation. However, there are a number of problems with this notion. While 50% of Australians in the 2016 census identified as Christian:…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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