myth one – australia is a nation of families

24.5% of Australians live alone There is a myth, commonly perpetuated by politicians that Australia and many other OECD countries are primarily comprised of families. As a consequence, politicians develop many of their policies to cater to the needs of families. The following statistics were gathered in the 2016 Census: Group household – 4.8% Single…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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