myth three – social media is for young people

69% of people 50 – 64 use social media I still hear senior business-people suggesting that older people – often like them – don’t use social media. This myth is slowly being challenged. The truth is, it is simply not so! A recent study found that:  64% of people aged 50 to 64 use social […]

69% of people 50 – 64 use social media I still hear senior business-people suggesting that older people – often like them – don’t use social media. This myth is slowly being challenged. The truth is, it is simply not so!A recent study found that:  64% of people aged 50 to 64 use social media daily 40% of people over 64 use social media daily It is also notable that: Over 50s are the fastest-growing age group Social media use is greatest among people over 50 The social media channels most commonly used by people over 50 are: Facebook 50 – 64 years     68% 65 years+     46% Instagram 50 – 64 years   23% 65 years+     8% Linked In 50 – 64 years    24% 65 years+     11% The facts are: Older people are using social media and are doing so in greater numbers Older people are most inclined to use Facebook…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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