stop talking at people

9% writing, 16% reading, 30% speaking, and 45% listening Research into communication found that ‘many of us spend 70 to 80 per cent of our waking hours in some form of communication. Of that time, we spend about 9 per cent writing, 16 per cent reading, 30 per cent speaking, and 45 per cent listening’.This research highlights two…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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