Understand the factors influencing service needs
7 service-related factors considered by consumers Primary market research is almost always the best way of identifying the ...
Understand the factors that influence product purchases
9 product-related needs considered by consumers The best way to understand consumer needs is by way of ...
Understand 21st century consumer needs
6 core, 21st century consumer needs In recent years, there has been a lot of discussion of six ...
Embrace Frederick Herzberg
2 levels of motivation While his research focused on employees in the workplace,Frederick Herzberg’s work in the 1950s ...
Embrace the self actualising customer
12 characteristics of self-actualising consumers Most readers will have heard of Maslow’s Hierarchy of needs. Abraham Maslow’s paper ...
Identify and fully leverage touch points
14.5% increase in productivity and a 12.2% decrease in overheads A recent study found that marketing automation increased ...
Map the customer journey
63% to increase marketing automation budget in 2020 A recent study found that 63% of businesses surveyed intended ...
Sell just as hard after the purchase is complete
67% more in months 31-36 than in months 0-6 Research has found that, on average, customers spend 67% ...
Make it as easy as possible
58% use e-commerce because it is easier Once a potential purchaser has identified the product that might ...
Facilitate option evaluation
84% evaluate purchases using mobile devices Once the need or problem has been identified and the options researched, ...
Remember that you are not the only source of information
31% of consumers say they are using social media channels Once a want, need or problem has been ...
Understand the underlying need or problem
81% of purchases influenced by friends The first stage in the consumer purchasing process is generally thought to ...