84% evaluate purchases using mobile devices Once the need or problem has been identified and the options researched, the consumer begins the process of evaluating the information. The fact is, however, there may be more than one evaluation point along the way to the purchase decision. For example, the purchase of a new car may have […]

84% evaluate purchases using mobile devices Once the need or problem has been identified and the options researched, the consumer begins the process of evaluating the information. The fact is, however, there may be more than one evaluation point along the way to the purchase decision. For example, the purchase of a new car may have a number of  evaluation points:  Type of vehicle (SUV or real car) Age of car (new or used and how used) Brand of vehicle Dealership  The process can be complicated by the fact that:  The evaluations or decisions might not always occur in the same order Some evaluations are more easily influenced than others  It is important to know which evaluations to influence and when. This requires a sound understanding of the customer journey and the touchpoints along the way. Facilitating evaluation can include:  Providing simple and well-targeted data Enabling the easiest possible analysis  Ideally,…