6 core, 21st century consumer needs  In recent years, there has been a lot of discussion of six core consumer needs. It is not difficult to argue that these are among the most important needs that marketers can understand and address in 2020. They are among the most consumer-focused needs discussed in the literature and […]

6 core, 21st century consumer needs  In recent years, there has been a lot of discussion of six core consumer needs. It is not difficult to argue that these are among the most important needs that marketers can understand and address in 2020. They are among the most consumer-focused needs discussed in the literature and include: Certainty Variety Significance Connection Growth Contribution Products that can help consumers better address these underlying needs will be more popular.Finally, almost every human being wants to feel that the world is a better place because they are in it. They want to feel that they are making a contribution. This is a major driver of volunteering, making donations and playing the good Samaritan. Consumers will favour any product that can help them feel as though they are contributing.Most human beings want to feel that they are making progress, that they are more today than…