Reduce your advertising by investing in marketing

Wednesday, November 27, 2019

Euro 780 million in one quarter In the 2019 financial year, ...

Some content will build awareness and brand

Thursday, November 28, 2019

84.5% have content marketing strategiesA 2019 study in the United ...

Use native advertising to avoid ad-blockers

Friday, November 29, 2019

53% more views than traditional display advertising A recent study suggests ...

Avoid the b/s in search engine optimisation

Monday, December 2, 2019

93% of online experiences start with SEO The statistics relating to ...

Traditional direct marketing still has its place 

Tuesday, December 3, 2019

80-90 per cent of direct mail gets opened  A recent study found that ...

Leverage the power of electronic direct mail

Wednesday, December 4, 2019

333 billion emails each day Research suggests that by 2022 there ...

Influencer marketing is here to stay – at least for a while

Thursday, December 5, 2019

63% of brands plan to increase their budget for influencer ...

Chatbots can make your website more effective

Friday, December 6, 2019

80% of businesses are expected to have chatbot technology by ...

Profit from better e-marketing

Friday, December 6, 2019

1/20 – Add real value The four most important letters in ...

Reduce marketing costs without reducing returns

Friday, December 6, 2019

1/20 – Aim to own a small market A smaller ...

While often useless – websites remain an essential tool

Monday, December 9, 2019

90% of searchers haven’t made a decision about a brand ...

Never underestimate the power of personal communication

Tuesday, December 10, 2019

90% more positive feelings about brands after attending a live ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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