77% of internet users read blogs

develop a content marketing strategy Over recent weeks, readers of Thought of the Day have highlighted a number ...

63% say that lead generation is a challenge

generate your own leads Over recent weeks, readers of Thought of the Day have highlighted a number of ...

75% more likely to deal with

embrace personalisation and make it work for you Over recent weeks, readers of Thought of the Day have ...

21% growth in a declining industry

consider billboards in your communication mix Over recent weeks, readers of Thought of the Day have highlighted a ...

65 – 70% retention

don’t lie but do tell stories This is the last of five thoughts dealing with professional presentations and ...

70 – 20 – 10

don’t put all your energy into the content This is the fourth of five thoughts dealing with professional ...

35% talk – 65% listening

have a conversation This is the third of five thoughts dealing with professional presentations and public speaking. An ...

10 – 20 – 30

don’t bore your audience to death This is the second of five thoughts dealing with professional presentations and ...

STOP BUYING PROMOTIONAL JUNK

3 tips in managing marketing costs How much promotional ‘junk’ have you been given over the years? How ...

TALK TO DECISION MAKERS

3 lessons regarding LINKED IN Social media is the flavour of the decade. Indeed, I cannot think of ...

THERAPY IS A LEGITIMATE OPPORTUNITY FOR RETAILERS

3 lessons for ALL RETAILERS We often hear people suggest that after a rough day they need some ...

HOW TO KILL A BRAND

3 lessons from JEEP I occasionally watch the CHECK OUT on ABC on a Thursday evening. I can ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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