3 tips in managing marketing costs How much promotional ‘junk’ have you been given over the years? How many branded rulers, pens, pads, paper weights, calculators and cuff links have you been given and subsequently disposed of. In my case it would be truck loads. I have received hundreds of pens, scores of rulers, thousands […]

3 tips in managing marketing costs How much promotional ‘junk’ have you been given over the years? How many branded rulers, pens, pads, paper weights, calculators and cuff links have you been given and subsequently disposed of. In my case it would be truck loads. I have received hundreds of pens, scores of rulers, thousands of pads, tens of paper weights and a number of calculators and cufflinks – most of which I have never used and all of which has not impacted in my behaviour. In my case there are three main reasons for this: Most of the pens die before I ever use them, favouring my favourite pen. Most promotional items look cheap and nasty, even when they are designed not to. I hate junk and prefer the clean and uncluttered look. I know I may not be typical of the broader population and it is always dangerous…