how to kill a brand

3 lessons from JEEP I occasionally watch the CHECK OUT on ABC on a Thursday evening. I can recommend it. Here is a link to the first episode of the current series – http://www.abc.net.au/tv/thecheckout/episodes/s03ep01.htm The item I am interested is that referring to JEEP. I would argue that it is very damaging to the JEEP […]

3 lessons from JEEP I occasionally watch the CHECK OUT on ABC on a Thursday evening. I can recommend it. Here is a link to the first episode of the current series – http://www.abc.net.au/tv/thecheckout/episodes/s03ep01.htm The item I am interested is that referring to JEEP. I would argue that it is very damaging to the JEEP brand in Australia and would be even more damaging were it not for the pow ratings of this programme. Indeed, the skit is so damaging, I am surprised that the ABCs lawyers allowed it to go to air. They must have thought that all the claims made can be proven. I would argue that JEEP, a huge television advertiser, has successfully allowed a large percentage of its investment in the JEEP brand and a proportion of their advertising in Australia to be burned or wasted. I would argue that JEEP has failed to: Address what…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE