HOW TO KILL A BRAND

3 lessons from JEEP I occasionally watch the CHECK OUT on ABC on a Thursday evening. I can recommend it. Here is a link to the first episode of the current series – http://www.abc.net.au/tv/thecheckout/episodes/s03ep01.htm The item I am interested is that referring to JEEP. I would argue that it is very damaging to the JEEP…

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