63% say that lead generation is a challenge

generate your own leads Over recent weeks, readers of Thought of the Day have highlighted a number of issues that they are interested in having addressed in this newsletter. This is the fourth of five issues raised by readers. Most, if not all of them, have been raised on more than one occasion. LEAD GENERATORS […]

generate your own leads Over recent weeks, readers of Thought of the Day have highlighted a number of issues that they are interested in having addressed in this newsletter. This is the fourth of five issues raised by readers. Most, if not all of them, have been raised on more than one occasion. LEAD GENERATORS I suspect that I am not the only person who sees the irony in the flood of emails, repeat emails, and follow up emails from so called consultants offering lead generation services. If sending out lame emails is how they generate their own leads, how are they going to generate leads for me should I be foolish enough to engage them? Fortunately, I have never been that foolish. Lead generation is most certainly a challenge for many businesses. Indeed, in a recent survey 63% of b2b marketers highlighted lead generation as a significant problem. Highlighting…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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