Behaviour management – get personal

80% attracted by a personalised experience One of the most significant trends in marketing over the last 5 ...

Embrace the pain of buying

3 types of buyers – 24% tightwads There is almost always pain associated with making a purchase. ...

Address the unconscious mind

4 key drivers of unconscious behaviour Did you know that one of the main reasons human beings tend ...

Leverage instinct – automatic ‘thinking’

90% of decisions are emotional If you believe that human decision making is largely rational, you are living ...

Behaviour management – understand the brain

2 types of decision-making impact on purchases In his book, Thinking Fast and Slow, Nobel prize-winning psychologist Daniel ...

Make decision making easier – categorise

400 delivers more choice than 600 Choices involved decisions and decisions create uncertainty. When there is uncertainty, human ...

Make decision making easier – set a deadline

4 reasons consumers procrastinate The literature suggests that there are four common reasons why consumers procrastinate before taking ...

Make decision making easier – make it concrete

US$185 billion market capitalisation for Tesla It is most instructive to consider the extraordinary growth and success of ...

Behaviour management – decision making

60,000 choices - overwhelming An average supermarket has 60,000 products or SKUs (stock keeping units). Larger supermarkets have ...

Behaviour change 3 – give people control

20% reduction through home displays A study by Energy Economics reported in 2018 found that providing domestic electricity ...

Behaviour change 2 – think short term

30% in 30 seconds I now famous Stanford University research completed between 1965 and 1969, children were asked ...

Behaviour change 1 – stop threatening

20% increase alcohol consumption during COVID 19 An ANU study found that 20% of adult Australians drank more ...