Empathy-based marketing

The logical starting point for this discussion is to define empathy, marketing-based empathy and the stages in ...

Give your target market a nudge

Rather than using advertising to demand or even suggest a behaviour; it is often more cost-effective to ...

TAP INTO THE DRIVERS OF CONSUMER BEHAVIOUR

A consumer behaviour rarely just happens. Behind just about every human behaviour, there is a driver or ...

DRIVE SALES BY EMBRACING THE IRRATIONAL, BIASED CONSUMER

Consumer decision making is more often than not – less than rational. That said – it is ...

BECOME AN EXPERT IN BEHAVIOUR MODIFICATION

Many marketers think they understand consumer behaviour. But do they? They certainly need to! It is a ...

Get personal 3 – personal growth

10 reasons why personal growth is important Personal growth is important to most human beings. It is one ...

Get personal 2 – personal connection

14 cigarettes a day are healthier than loneliness At some point in our lives most of us realise ...

Get personal 1 – personal significance

107 billion people and climbing For sane human beings who embrace science – the universe has been here ...

Behaviour management – get personal

80% attracted by a personalised experience One of the most significant trends in marketing over the last 5 ...

Embrace the pain of buying

3 types of buyers – 24% tightwads There is almost always pain associated with making a purchase. ...

Address the unconscious mind

4 key drivers of unconscious behaviour Did you know that one of the main reasons human beings tend ...

Leverage instinct – automatic ‘thinking’

90% of decisions are emotional If you believe that human decision making is largely rational, you are living ...