Understand 21st century consumer needs

6 core, 21st century consumer needs  In recent years, there has been a lot of discussion of six ...

Embrace Frederick Herzberg

2 levels of motivation While his research focused on employees in the workplace,Frederick Herzberg’s work in the 1950s ...

Embrace the self actualising customer

12 characteristics of self-actualising consumers  Most readers will have heard of Maslow’s Hierarchy of needs. Abraham Maslow’s paper ...

Identify and fully leverage touch points

14.5% increase in productivity and a 12.2% decrease in overheads  A recent study found that marketing automation increased ...

Map the customer journey

63% to increase marketing automation budget in 2020   A recent study found that 63% of businesses surveyed intended ...

Sell just as hard after the purchase is complete

67% more in months 31-36 than in months 0-6  Research has found that, on average, customers spend 67% ...

Make it as easy as possible

58% use e-commerce because it is easier Once a potential purchaser has identified the product that might ...

Facilitate option evaluation

84% evaluate purchases using mobile devices Once the need or problem has been identified and the options researched, ...

Remember that you are not the only source of information

31% of consumers say they are using social media channels Once a want, need or problem has been ...

Understand the underlying need or problem

81% of purchases influenced by friends The first stage in the consumer purchasing process is generally thought to ...

Forget the notion that humans and animals think differently

3 brains in every consumer I know, at school, you were taught that human beings only have ...

Use science to reduce marketing costs

21% increase in profitability with $0.00 additional promotional costsThe last article in the series was entitled, ‘Embrace ...