Leverage the consumer sheep mentality

35% increases to 44.5% with the claim of normality A 2008 study by Noah J. Goldstein, Robert B. Cialdini ...

Many will pay $500 for $20

$17,000 earned auctioning $20 bills In a study, Harvard Business School’s Max Bazerman earned $17,000 auctioning $20 bills ...

Your neighbours just want more than you

50% preferred $50,000 over $100,000 Intuition would suggest that for the same input, most people would prefer remuneration ...

Cut your losses now

60% unhappy and 40% considered separation Research in the US found that 67% of marriages end in divorce. ...

Cater for stupid customers

$12.03 buying more than $14.12 It might be harsh to describe consumers as stupid, but there is compelling ...

PROSPER BY EMBRACING IRRATIONAL PEOPLE

95% of decision making occurs in the unconscious mind Rational thinking or what Kahneman calls ‘slow thinking’ occurs ...

Use reference points to secure higher pricing

A reserve of $23.15 will secure higher bids than a reserve of $23.00  Janiszewski and Uly tested consumer valuations ...

Get the timing right to secure higher pricing

‘X for $29.00’ is better value than ‘$29.00 for X”  In marketing, perception is reality. Consumers buy based on ...

Drive margins with childhood associations

6 or 8 options can trump an unlimited number  It really does not make sense that consumers would ...

Increase the perception of value with precise terminology

$325,425 is lower than $325,000  You could be excused, dear reader, for thinking that my understanding of numbers ...

Increase income by reducing the pain of paying

51% of consumers prefer to shop online rather than in a store  A recent study found that 51% of consumers ...

Charge more where there is value

93% encourage by free shipping Research by Complete found that 93% of respondents are more inclined to make ...