82% of incentives are merchandise or travel

 A US survey of businesses with highly successful incentive programmes found that 82% of them used merchandise ...

14 cents are not always 14 cents – and zero is often more

Psychologist and behavioural economist, Dan Ariely, and colleague Kristina Shampan’er examined the power of the word FREE. ...

85% of consumers are dissatisfied with their phone experience

A recent survey found that 85% of consumers were dissatisfied with their experience in dealing with a ...

60% – 80% abandonment rate – frightening

 Research has consistently shown that online shopping sites have a cart abandonment rate of between 60% and ...

80% of decisions do not involve the frontal cortex

Research by the likes of Daniel Kahneman has looked at the nature of human decision-making. Kahneman identifies ...

62% of online shoppers are brand loyal

There is a growing myth, based on intuition, that consumers are less brand loyal than they once were. ...

96% of unhappy customers don’t complain

Recent research in the United States suggests that unhappy clients don’t complain. In fact, it found that ...

92% trust nurses and 13% trust federal members of parliament

Research into the level of trust various professions attract within the community have been undertaken nationally and internationally for ...

$1,858 is more than $1858 and $1,200 is more than $1200

It would be wrong, in many cases, to consider your market to be dumb or uneducated. However, ...

68% – the greater spending of men compared with women

A recent study found that men spend 68% more online than women. The research found that men ...

66% of people over 65 are active internet users

Statistica reports that in 2019, 66% of people on the planet over 65 years of age are ...

10% spend on marketing is non-sense

put objectives ahead of formulas I have never met a marketing manager or business proprietor who did not ...