Behaviour change 3 – give people control

20% reduction through home displays A study by Energy Economics reported in 2018 found that providing domestic electricity ...

Behaviour change 2 – think short term

30% in 30 seconds I now famous Stanford University research completed between 1965 and 1969, children were asked ...

Behaviour change 1 – stop threatening

20% increase alcohol consumption during COVID 19 An ANU study found that 20% of adult Australians drank more ...

Behaviour management – think differently

1997 – 2002 flashback In the seventh blog in this series, I wrote about the power of social ...

leverage bias 3 – create an authority

54% of consumers use social media for product research It is common knowledge that consumers are increasingly turning ...

Leverage bias 2 – create a decoy

16% chose the cheaper option, and 84% chose the better option In a famous study, completed in conjunction ...

Leverage bias 1 – create social norms

13.8% of Australians smoke In 1945 -72% of male and 26% of female adult Australians smoked. By 1980 ...

Behaviour management – leverage bias

12 types of human bias drive behaviour Anyone who suggests human beings and, therefore, consumers are rational is ...

Consumer behaviour strategy 3 – give them a nudge

50% reduction in spillage because of a fly Authorities have been educating men and boys to urinate directly ...

Consumer behaviour strategy 2 – create a habit

14% of adults still smoke If you still believe that education is the key to managing or influencing ...

Consumer behaviour strategy 1 – connect emotionally

85% sales growth from emotional connection The last blog in this series cited a study in which teenagers ...

Behaviour management – forget about education

58% of crashes due to driver distraction How many times have you heard people say that ‘education is ...