the benefits of empathy based marketing

Empathy based marketing is growing in popularity, and it is doing so for an excellent reason. It delivers a range of benefits – from improved sales and margins to lower marketing costs. Walk a mile in their shoes – then you might understand them.  According to the National Autistic Society, 99% of people in the UK have […]

Empathy based marketing is growing in popularity, and it is doing so for an excellent reason. It delivers a range of benefits – from improved sales and margins to lower marketing costs. Walk a mile in their shoes – then you might understand them.  According to the National Autistic Society, 99% of people in the UK have heard of autism, but only 16% understand the condition in a meaningful way. I suspect it is no different in Australia. To increase the understanding of autism among the broader population, The National Autism Society developed a VR-driven campaign. The campaign and resulting VR experience enabled users to experience what it is like for a child with autism to navigate a busy shopping centre. Showing flickering lights and overwhelming sound – the video effectively highlights the sensory overload in busy and stressful environments. Unlike other charity strategies that raise sympathy or compassion, this approach puts the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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