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$13 billion brand valuation
In GENERAL MARKETING

$13 billion brand valuation

Thursday, January 24, 2019

know your customer better than any one I have never met a marketing manager or business ...

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$220 billion in revenue and climbing
In GENERAL MARKETING

$220 billion in revenue and climbing

Friday, January 25, 2019

consider the lifetime value of a customerI have never met ...

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$30 gets a ‘no’ while a slab gets a ‘yes’
In GENERAL MARKETING

$30 gets a ‘no’ while a slab gets a ‘yes’

Monday, January 28, 2019

forget your intuition and look at the data The beginning of ...

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1400 stores and no advertising budget
In GENERAL MARKETING

1400 stores and no advertising budget

Tuesday, January 29, 2019

leverage a culture of success The beginning of a new year ...

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85% of callers will not call back
In GENERAL MARKETING

85% of callers will not call back

Wednesday, January 30, 2019

put experience ahead of moneyThe beginning of a new year ...

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20 out 30 or worse on trust
In BRAND AND BRANDING, GENERAL MARKETING

20 out 30 or worse on trust

Thursday, January 31, 2019

help your customers trust you The beginning of a new year ...

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90% crave authenticity
In GENERAL MARKETING

90% crave authenticity

Friday, February 1, 2019

stop trying to be what you are notThe beginning of ...

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80% of internet users prefer good-quality original content
In GENERAL MARKETING

80% of internet users prefer good-quality original content

Monday, February 4, 2019

recognise changing consumption habits The beginning of a new year is ...

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96% of marketers support personalisation
In GENERAL MARKETING

96% of marketers support personalisation

Tuesday, February 5, 2019

have more one to one conversationsThe beginning of a new ...

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41% of facebook users are over 65
In GENERAL MARKETING

41% of facebook users are over 65

Wednesday, February 6, 2019

consumers are changing channelsThe beginning of a new year is ...

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70% of millennials influenced by the peer recommendations
In GENERAL MARKETING

70% of millennials influenced by the peer recommendations

Thursday, February 7, 2019

use influencers strategicallyThe beginning of a new year is as ...

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75% using machine learning report on an increase in customer satisfaction
In GENERAL MARKETING

75% using machine learning report on an increase in customer satisfaction

Friday, February 8, 2019

embrace machine leaning The beginning of a new year is ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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