stop trying to be what you are notThe beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the fifth of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for […]

stop trying to be what you are notThe beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the fifth of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others are new. Each of these trends reflects the evolving nature of consumers, the growth of smarter and smarter technology, and the increasing complexity of the markets in which we operate. Yesterday’s THOUGHT addressed the issue of trust. Allied to trust and often considered by a consumer determining who can to believe is – authenticity. The move toward authenticity in every aspect of marketing, branding, service delivery, and business, in general, is gathering pace – and with good reason. A recent survey found that: 90% of millennials crave authenticity85% of Gen X…