help your customers trust you The beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the fourth of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, […]

help your customers trust you The beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the fourth of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, others are new. Each of these trends reflects the evolving nature of consumers, the growth of smarter and smarter technology, and the increasing complexity of the markets in which we operate. Every year, consumers are asked how much they trust 30 plus professions. In the last survey, business executives rated # 20, stockbrokers rated #26, real estate agents rated #28, advertising people rated #29 and car salesmen rated #30. Many consumers from a wide demographic do not trust business people. Trust in company CEOs has declined to 37%. The fact is, trust in business is…