put experience ahead of moneyThe beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the third of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, others […]

put experience ahead of moneyThe beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the third of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, others are new. Each of these trends reflects the evolving nature of consumers, the growth of smarter and smarter technology and the increasing complexity of the markets in which we operate. Did you hear about the man with experience who met the man with money? The man with the experience left with the money, and the man with the money left with the experience.This has only passing relevance to this THOUGHT, but I like the joke. What is relevant, however, is the extent to which optimising the customer experience can benefit your business much more than…