forget your intuition and look at the data The beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the first of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around […]

forget your intuition and look at the data The beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the first of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while and others are new. Each of these trends reflects the evolving nature of consumers, the growth in smarter and smarter technology, and the increasing complexity of the markets in which we operate. Behavioural economist, Dan Ariely, conducted many experiments that gave rise to seemingly counter-intuitive results. Consider the following examples: (1) Students were divided into two groups. The first group was offered $30 to perform a task and the second was offered a slab of beer (valued at $30) to complete the same task. (2) One Sunday,  an ice cream shop offered…