recognise changing consumption habits The beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the sixth of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others are […]

recognise changing consumption habits The beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the sixth of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others are new. Each of these trends reflects the evolving nature of consumers, the growth in smarter and smarter technology, and the increasing complexity of the markets in which we operate. A recent study found that 80% of Internet users prefer good-quality, original content over canned solutions. Another study found that 85% of marketers believe that quality content directly impacts the success of their business. There is no doubt that content can be king and that it will be even more important in 2019 than it was in 2018. 30% of Internet users in the United States now use…