leverage a culture of success The beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the second of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, […]

leverage a culture of success The beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the second of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others are new. Each of these trends reflects the evolving nature of consumers, the growth of smarter and smarter technology, and the increasing complexity of the markets in which we operate. So often, we hear the platitude – ‘culture beats strategy anytime’. I hate platitudes, but, as it happens, this one is right. Indeed, culture is more important than strategy EVERY time. Myer Australia has 64 stores across the country and an advertising budget in the tens of millions of dollars. By contrast, Zara has 1400 stores worldwide and NO advertising budget. Interestingly, over…