80% of employees report a code of ethics
define and audit ethical behaviourThere is much talk these days ...
3% viewed values as a form of self-governance
make your values more than wordsThere is much talk these ...
94% cite ethics as critical or important
use ethics to attract and retain staff There is much talk ...
22% say that 60% of their staff know their core values
translate values into behaviour There is much talk these days about ...
23% of staff apply values and ethics daily
create an environment where staff will live your valuesThere is ...
27% of staff believe in the organisation’s values
don’t start by asking your team what important There is much ...
56% have stopped buying a brand because of ethics
leverage markets that careThere is much talk these days about ...
68% confused about what icons mean
integrate and don’t rely on logos no body understandsThere is ...
79% of marketing leads are never converted
define ‘qualified leads’I receive emails weekly, if not more often, ...
70% of purchase decisions are made to solve problems
define your value propositionI receive emails weekly, if not more ...
57% of email recipients consider a message to be spam
frame your value propositionI receive emails weekly, if not more ...
95% of buyers chose a vendor that provides content
educate your market I receive emails weekly, if not more ...