create an environment where staff will live your valuesThere is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the seventh of 10 THOUGHTS addressing ethics, values, and CSR in marketing. A recent Gallup poll in the United States found that only […]

create an environment where staff will live your valuesThere is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the seventh of 10 THOUGHTS addressing ethics, values, and CSR in marketing. A recent Gallup poll in the United States found that only 23% of staff actually believed that they reflected the values of their employer in their day to day working behaviour. Only 27% of employees suggested that the ‘strongly agree’ with the values of the organisation they work for. Yesterday’s THOUGHT looked at the importance of staff living the core values of a business and reflecting those values and ethical standards in their day to day behaviour, not just most of the time – but all of the time. Yesterdays though addressed the critical questions each business must ask in this regard, if it is to…