make your values more than wordsThere is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the fourth of 10 THOUGHTS addressing ethics, values, and CSR in marketing. Pick a business, go to Google, and search its values. I did, and I […]

make your values more than wordsThere is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the fourth of 10 THOUGHTS addressing ethics, values, and CSR in marketing. Pick a business, go to Google, and search its values. I did, and I started with Coles. Here is what I found: ‘The Coles way’ is made up of four elements; our goal, our values, our circle for success and our ways of working. “To give the people of Australia a shop they trust, delivering quality, service and value.” We support each other to get things done. We take pride in the service we provide. Then I Googled ‘false advertising by Coles’ and found the following: 2015 – $2.5 million fine for misleading advertising2015 Coles refunded $12 million to suppliers following ACCC claim I would question whether these behaviours are consistent with…