use ethics to attract and retain staff There is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the fifth of 10 THOUGHTS addressing ethics, values, and CSR in marketing.The best marketing is undertaken by the best people, and best people are […]

use ethics to attract and retain staff There is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the fifth of 10 THOUGHTS addressing ethics, values, and CSR in marketing.The best marketing is undertaken by the best people, and best people are attracted by ethical practice and values. A recent survey that found that: 94% of staff consider ethics in their workplace as critical or important82% of employees said they would take less pay to work for an ethical company56% of employees feel their current employer has an ethical culture Research consistently suggests that people want to work for an ethical employer, that they work harder for an employer they consider ethical, stay longer with an employer that shares their values, and demand less from an employer they believe to be ethical and shares their values. Employees,…