don’t start by asking your team what important There is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the eighth of 10 THOUGHTS addressing ethics, values, and CSR in marketing.A recent survey in the United States found that only 27% of […]

don’t start by asking your team what important There is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the eighth of 10 THOUGHTS addressing ethics, values, and CSR in marketing.A recent survey in the United States found that only 27% of employees actually believe in the core values of the business they work for. These findings might suggest to some and reinforce to others a view that staff should be consulted more in the definition of the values of the business. If either is the case for you, then you are wrong.Staff should NOT be consulted in defining the values of the business. Staff have NO role in defining the values of your business and their views should not even be taken into account That staff are not engaged with the values of the business, says…