ARE WE FOCUSING TOO MUCH ON TECHNOLOGY?
INNOVATION – INSIGHT 17 We hear a lot about disruptive innovation. Perhaps too much We hear a lot about ...
INNOVATION – INSIGHT 17 We hear a lot about disruptive innovation. Perhaps too much We hear a lot about ...
INNOVATION – INSIGHT 15 There are many models for creative thinking, a key element of innovation. I am interested ...
INOVATION – INSIGHT 14 How are you equipping your people to think in a divergent manner? If you want ...
INNOVATION – INSIGHT 13 Change them! I struggle to see how an organisation can realise its potential without embracing ...
INNOVATION – INSIGHT 12 I am sure you are ...................... or at least, like me, like to think ...
INNOVATION – INSIGHT 11 Great innovation requires critical, objective and analytical thought, something few people do well, if ...
INNOVATION – INSIGHT 9 Improving your product or service for existing markets is all about extending the product ...
INNOVATION – INSIGHT 8 No, I do not believe we do! Short term thinking and the quest for immediate ...
THE REQUIREMENTS It is one think to talk about innovation. It is quite another to create an organisation ...
NOT JUST PRODUCTS There is a misconception implied or articulated that innovation is all about developing better products. Well, ...
SPOTTING OPPORTUNITIES The opportunities for innovation are everywhere. They exist in every aspect of every enterprise. Innovation can address ...
IT IS NOT ABOUT PRODUCTS There is an understandable misconception that disruptive innovation is about finding better products ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....