INNOVATION – INSIGHT 12 I am sure you are …………………. or at least, like me, like to think you are! Regrettably none of us are and the truth is great innovation is almost always the outcome of great collaboration. The birth of Microsoft and Apple are two high profile examples of collaboration leading to great […]

INNOVATION – INSIGHT 12 I am sure you are …………………. or at least, like me, like to think you are! Regrettably none of us are and the truth is great innovation is almost always the outcome of great collaboration. The birth of Microsoft and Apple are two high profile examples of collaboration leading to great innovations. Perhaps more than this however the birth of Microsoft and Apple saw the birth of two organisations with the kind of collaborative environments needed to innovate, not just once, but on an ongoing basis. Jobs talked often about small teams of people that worked together, bringing different perspectives to the innovation process. This worked well and continues to work well for Apple. I prefer to think about an organisation where every member of the organisation is a member of the innovation team – where every member of the staff is encouraged to think laterally…