what is your model for creative thinking?

INNOVATION – INSIGHT 15 There are many models for creative thinking, a key element of innovation. I am interested in your thoughts on this one: • Ask a question or identify a specific problem • Research the environment and possibilities • Provide for a gestation period • Develop ideas and hypotheses • Review ideas and […]

INNOVATION – INSIGHT 15 There are many models for creative thinking, a key element of innovation. I am interested in your thoughts on this one: • Ask a question or identify a specific problem • Research the environment and possibilities • Provide for a gestation period • Develop ideas and hypotheses • Review ideas and hypotheses with colleagues • Develop your prototype without fear • Monitor, test, review and refine The more clearly you define the question or problem the better will be the outcome. The better you understand the environment and possibilities the better will be the outcome. The gestation period allows ideas to roll around in the head, ferment and develop. Ignore none of them. It is then necessary to bring the ideas together into a form that facilitates discussion review, testing and development. Collaboration is essential and sharing idea provides an opportunity for different perspectives to be aired and considered. A prototype…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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