20 petabytes of data a day

Google currently processes one thousand million-million bytes of data each and every day. There are 300 hours ...

90% of the world’s data was created in the last two years

Recent estimates suggest that some 90% of the data in the world was created in the last ...

$18.99 generated more sales than $15.99 or $12.99

Proctor and Gamble relaunched its Olay brand some years ago. Before doing so, they used research to test ...

26% increase in recycling by changing just a few words

Research conducted at Arizona State University and the University of Minnesota examined the recycling rates of towels in ...

3% purchased from 24 options and 30% purchased from 6 options

Research undertaken at Columbia University found that when presented with a choice of 24 jam flavours, 3% of ...

not even a 100% correlation implies causation

About ten years ago, I met an academic who specialised in the application of neuroscience in marketing ...

66% say that finding new customers is the number 1 concern

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about your strategyIt ...

86% will pay more for a better experience

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about the customer ...

71% of fail to connect solution and need

QUESTION - how do I maximise the average sale per customer? THOUGHT – think strategically about your marketing I ...

71% of salespeople prioritise closing the deal

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about the dealWhen ...

40% of businesses undertake competitor research

QUESTION - how do I maximise the average sale per customer? THOUGHT – think strategically about your product I ...

Successful sales people talk for 54% of the call

QUESTION - how do I maximise the average sale per customer? THOUGHT – think strategically about your communication Maximising ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE