Google currently processes one thousand million-million bytes of data each and every day. There are 300 hours of video posted on YouTube every minute of every day. These statistics serve to highlight the volume of data online – on just two services. This, in turn, serves to highlight the volume of data available to consumers. […]

Google currently processes one thousand million-million bytes of data each and every day. There are 300 hours of video posted on YouTube every minute of every day. These statistics serve to highlight the volume of data online – on just two services. This, in turn, serves to highlight the volume of data available to consumers. There are some 2.3 million people on Facebook worldwide. Some 16 million of them are Australians who spend an average of 8 hours a week on the medium. These statistics highlight the time that consumers spend on just one social media channel and the number of people who have access to the wealth of information offered by social media – both reliable and unreliable. Consumers have more access to information than ever before, and they use it. Some 80% of consumers now search reviews before making a significant purchase. Almost nobody makes a significant purchase without…